The ST Collective
The ST Collective is an independent marketing company that blends strategy, creativity, and data to help brands grow with purpose and clarity. We build integrated campaigns—brand strategy, digital advertising, content, social, and design—that connect with audiences across platforms, adapt to shifting market conditions, and drive measurable results.
We specialize in designing and implementing robust marketing tech stacks and end-to-end digital marketing solutions that turn strategy into measurable growth. By integrating best-in-class tools for advertising, analytics, content management, CRM, and marketing automation to create scalable systems that support unified customer journeys and data-driven decision making. Our approach pairs technical architecture with creative execution connecting brand strategy, paid and organic channels, content, social, and design. With a collaborative, client-first mindset, we align tooling and workflows to short- and long-term business goals, enable clear reporting and attribution, and provide the nimble expertise startups, scale-ups, and established brands need to convert attention into lasting value.
Meet the Team
Ariel Samone
Ariel Samone is the founder and visionary leader behind the ST Collective with a background in brand strategy. As a high-level CMO, Ariel works with companies reaching 25 to 50 million in scale, helping them sharpen their brand positioning. Her leadership positions the ST Collective as a trusted partner for clients seeking thoughtful, enduring creative solutions.
Founder
Lauren Smith
Lauren Smith is a marketing consultant with roots in music and entertainment. A Howard University graduate, she brings strategic insight and creative rigor from roles at Sony Pictures and Motown Records, where she led campaigns that blended cultural sensitivity with commercial impact. Lauren specializes in artist branding, audience development, and cross-platform promotion.
Marketing Consultant
Rikki Jackson
Rikki Jackson is a marketing and brand strategy leader with experience building and scaling multi-channel growth engines for emerging consumer brands. She drives expansion across retail, wholesale, and event channels, forging strategic partnerships and executing storytelling-driven campaigns that highlighted product quality.
Marketing Consultant
Garren Lofgreen
Garren Lofgreen is an award-winning creative director and branding expert with a background spanning agency, in-house, and entrepreneurial work. As the founder of his own design agency, he leads brand strategy and creative execution for businesses, specializing in visual storytelling and differentiated identities.
Graphic Design